USAE Custom News, Nashville and Houston Convention Center Advertising Campaign:

YOU READ IT WHERE� USAE OF COURSE�
Summary:

USAE is a well known convention paper showing daily news about convention exhibitors, sponsors, and organizations. Nashville and Houston Convention Centers are also sponsors and exhibitors of this event. USAE must distribute their big sized and thick daily special papers to convention attendees for 4 days about 8 hours a day. They also need an outdoor advertising media to create brand awareness around the convention center and major convention hotels.
Brief:

- With Field marketing strategy distribute the USAE daily papers.

- Drive more qualified customers to boots of USAE, Nashville, and Houston.

- To source new sales leads.

Execution:

30 fully wrapped Pedicabs with news paper distribution baskets attached to them serviced around the convention center for 4 days. Hundreds of papers were handed out to conventioneers.

- �Green Ride� Pedicabs sponsored by Nashville, Houston and USAE lined up and shuttled ASAE delegates to and from convention hotels to the San Diego Convention Center. Complimentary ride tickets were available at the sponsor�s booths.

- Brand Ambassadors (drivers) wore Houston promo t-shirts during these 4 days.
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Why Pedicab Advertising

- More mobile than a billboard, and friendly than any bus and generates more awareness than a taxicab.
- Long exposure time of your advertisement will increase your name recognition by reaching thousand of potential customers at advertising rates lover than radio or newsprint.
- Your billboard no longer waits for crowds to come to it; your billboard goes to the crowds.
- Drivers can bring patrons directly to your doorstep.
- Sponsored complimentary rides can be offered to your current and potential customers.
- Opportunity for distribution of coupons, promotional items and flyers, also sponsorship of driver` s uniforms. – What other billboard company can do it!!!

We can be part of any of your advertising campaign, including corporate meetings, conventions, trade shows, and special events. This service is not only for your advertisement but can also be for your transportation needs such as group rides from point A to point B and return trip.

Engin Kaplan
(619)200-8495
info@yellowbikecab.com
http://www.yellowbikecab.com

USAE Custom News, Nashville and Houston Convention Center Advertising Campaign:

YOU READ IT WHERE� USAE OF COURSE�
Summary:

USAE is a well known convention paper showing daily news about convention exhibitors, sponsors, and organizations. Nashville and Houston Convention Centers are also sponsors and exhibitors of this event. USAE must distribute their big sized and thick daily special papers to convention attendees for 4 days about 8 hours a day. They also need an outdoor advertising media to create brand awareness around the convention center and major convention hotels.
Brief:

- With Field marketing strategy distribute the USAE daily papers.

- Drive more qualified customers to boots of USAE, Nashville, and Houston.

- To source new sales leads.

Execution:

30 fully wrapped Pedicabs with news paper distribution baskets attached to them serviced around the convention center for 4 days. Hundreds of papers were handed out to conventioneers.

- �Green Ride� Pedicabs sponsored by Nashville, Houston and USAE lined up and shuttled ASAE delegates to and from convention hotels to the San Diego Convention Center. Complimentary ride tickets were available at the sponsor�s booths.

- Brand Ambassadors (drivers) wore Houston promo t-shirts during these 4 days.
————————————————————————————————————-

Why Pedicab Advertising

- More mobile than a billboard, and friendly than any bus and generates more awareness than a taxicab.
- Long exposure time of your advertisement will increase your name recognition by reaching thousand of potential customers at advertising rates lover than radio or newsprint.
- Your billboard no longer waits for crowds to come to it; your billboard goes to the crowds.
- Drivers can bring patrons directly to your doorstep.
- Sponsored complimentary rides can be offered to your current and potential customers.
- Opportunity for distribution of coupons, promotional items and flyers, also sponsorship of driver` s uniforms. – What other billboard company can do it!!!

We can be part of any of your advertising campaign, including corporate meetings, conventions, trade shows, and special events. This service is not only for your advertisement but can also be for your transportation needs such as group rides from point A to point B and return trip.

Engin Kaplan
(619)200-8495
info@yellowbikecab.com
http://www.yellowbikecab.com

Vertex Pharmaceutical Advertising Campaign:

NO NEED TAXI TODAY, GREEN FRIENDLY VERTEX PEDICABS WILL TRANSPORT YOU FOR FREE!

Summary:

Huge pharmaceutical conventions with hundreds of exhibitors/companies attending those are trying to market and introduce their product/services. In this highly competitive environment how would Vertex stand out from others, what kind of outdoor advertising media would be most useful for them, and what kind of convention advertising campaign they should execute?
Execution:

10 fully wrapped branded pedicabs used for this convention advertising.

- Drivers those are our Brand Ambassadors wore Vertex promotional t-shirts and provided unlimited free rides to attendees of this Pharmaceutical Convention between major convention hotels and convention center.

- This unique outdoor advertising strategy used for 3 days offering total of 30 hours free transportation and 40 hours of exposure.
What our clients said?

-Thanks again for your excellent service this week. I have received numerous compliments on the pedicabs ad especially on how friendly your drivers are. Thanks again. Zach. (Marketing Manager).

-Thanks for all your help this week the p-cabs were a big hit for the company. Bob.
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Engin Kaplan
(619)200-8495
info@yellowbikecab.com
http://www.yellowbikecab.com

Why Pedicab Advertising
- More mobile than a billboard, and friendly than any bus and generates more awareness than a taxicab.
- Long exposure time of your advertisement will increase your name recognition by reaching thousand of potential customers at advertising rates lover than radio or newsprint.
- Your billboard no longer waits, it goes to the crowds.
- Opportunity for distribution of coupons, promotional items and flyers, also sponsorship of driver` s uniforms. – What other billboard company can do it!!!

We can be part of any of your advertising campaign, including corporate meetings, conventions, trade shows, and special events. This service is not only for your advertisement but can also be for your transportation needs such as group rides from point A to point B and return trip.

Custom signs give new businesses the much needed attention; this is certainly an important exercise for a merchant. Business signage is the main building block of major advertising and marketing campaigns. In a time when advertising is one of the biggest industries, advertising and marketing agencies are collecting huge fees to draw attention of the products or services. Options to attract the attention of the people are numerous. While a larger marketing strategy certainly won’t hurt the business, sometimes the simplest, most cost-effective avenues are slighted. Take, for instance, the signs.

The first step in advertising the business is to have a sign. How will people find the business if there is no sign? Besides highlighting the location, custom business signage is the first chance to show a potential customer the business’ personality. Custom sign must be unique to a company, branding the business with a stimulating and visually compelling corporate logo. Indeed, this should be the trademark, a calling card to potential clients. So naturally it is important to carefully plan and execute the best design for the Custom sign. A Custom Sign for a bakery will surely look different than sign for a tire company. Creating a custom sign that properly communicates the flavor of the business is very important, meaning choosing the right font, color and layout, as well as considering the presentation of the sign. The whole point of a sign is to attract people to the message. Making the script stand out through the use of color is the most effective way to draw the eyes of passersby to the sign. No matter what the sign says, people must first be drawn to it in order to read it.

Different colors convey different emotions, and depending on the business, choose a color that speaks to your message. For example, pink will always be a soft, feminine color, while purple suggests wealth and authority. Purple is also popular with artistic people and businesses that have a unique flair. Red is an emotionally strong color, inciting passion and strength. White is a contemporary color while also a refined color, appearing fresh and pure. Blue is soothing, while green is earthy and indicative of vitality. Yellow is actually the most complicated of the colors, as it is warm and cheery, Yellow can be serious and professional, or bright and whimsical. Custom Signs are a visual medium; make the most of your target audience’s fascination for visually appealing images.

I-Flow Corporation Advertising Campaign:

Summary:

I-Flow used our full ad campaign service 3 different times in 2007 during their exhibition at the San Diego. Each time, they wanted us to be part of their ad campaign and hand out promotional coffee cards to the conventioneers, tell them what the booth number to get the complimentary coffees, provide complemantery rides to their prospects and tell them who sponsors their ride, and build brand awareness with branded pedicabs plus drivers’ t-shirts.
Objectives:

- Stand out from the other exhibitors and increase impact on primary target.
- Increase booth traffic.
- Aware %80 of the conventioneers about “Proven” before they walk into the convention.
- Increase name recognition by reaching thousands of potential customers outside of the center.
Results:

- Branded Yellow Bike Cabs with drivers wearing promotional t-shirts located at the main walk ways to the convention enterances and by the major hotels. BikeCabs highly maintained the brand image.

- In 3 days thousands of promotional cards were put in the hand of conventioneers.
- All rides between convention center and Gaslamp area were free for surgeons and nurses, sponsored by I-Flow.
- Visible brand name on the BikeCabs and driver’s uniforms stood out in the crowd.
- Caused booth traffic as well qualified leads.
_______________________________________________
Engin Kaplan
(619)200-8495
info@yellowbikecab.com
http://www.yellowbikecab.com

Yellow Bike Cab is a pedicab transportation and outdoor pedicab advertising company, providing mobile billboard advertising, exhibitor advertising, field marketing, group & wedding transportation services in San Diego since 2005. We specialize in promoting and advertising products or services of San Diego Exhibitors/Sponsors in a unique, fresh and innovation approach with a bit of fun and a “twist of style” by offering genuine outdoor marketing solutions.

Why Pedicab Advertising
- More mobile than a billboard, and friendly than any bus and generates more awareness than a taxicab.
- Long exposure time of your advertisement will increase your name recognition by reaching thousand of potential customers at advertising rates lover than radio or newsprint.
- Your billboard no longer waits, it goes to the crowds.

Rims (Risk Insurance Management Society) and Liberty Mutual Advertising Campaign:

Summary:

In a highly competitive insurance industry, during one of the biggest convention event in San Diego where 20.000 people attending and having parties all around Gaslamp area every night, how does Liberty Mutual stand out in the crowd and impress its customers? How they can create brand awareness on people walking outside of the convention center? How their ad also can be seen at night by people coming out of a night club?
Objectives:

The campaign objective was to generate awareness out side of the conventions center and around the parties and special events. Liberty Mutual wanted to highlight the numerous unique benefits they offer their customers through using 5 different messaging on the 30 pedicabs and drivers’ t-shirts. They also wanted pedicabs to provide free rides to their customers from a night club where they had a party at to their hotels for 4 hours.
Strategy:

Targeted key high foot traffic areas where decision makers commute, sponsoring Pedicab billboards and drivers and locating them by the Convention Center, Hotels and special event facilities. After a special company party at a night club in Gaslamp, go green and use pedicabs to transport their guest to the hotels all rides sponsored by Liberty Mutual for 4 hours.
Results:

Unprecedented convention advertising domination via outdoor media pedicabs during massive Rims 2008 convention. Strong brand leadership built by using unique convention outdoor advertising media.
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Engin Kaplan
(619)200-8495
info@yellowbikecab.com
http://www.yellowbikecab.com

Why Pedicab Advertising
- More mobile than a billboard, and friendly than any bus and generates more awareness than a taxicab.
- Long exposure time of your advertisement will increase your name recognition by reaching thousand of potential customers at advertising rates lover than radio or newsprint.
- Your billboard no longer waits, it goes to the crowds.

Digital outdoor signage is a developing industry with most of the solutions coming from Asia, these solutions can be simple plug and play solutions just like the digital poster or a more complex solution could be a big video wall, but there are some hardware that do make life easier.

LCD poster.

This is a commercial grade screen that has a integral media player, this allows any retail outlet owner to generate their own adverts or even get suppliers to present the sales media to market the suppliers products, all that would need to be done is load the content onto a laptop and dragging the ads to the memory card via a card reader, here the content is saved. The memory card is then plugged into the media player and the adverts will appear on the screen.

Now this is were things get enticing, as the media is managed through a remote control, so now you can have endless possibilities on how the media is offered, for example in landscape or portrait, ticker at the bottom or no ticker, (including different sizes of ticker), how the pictures and videos merge into each other.

When configured correctly an LCD poster can power on and off at a specific time making certain that the hardware is only running when it is needed to market goods or services.

A digital poster is predominantly used indoors; nevertheless there are some units that work very well outdoors too.

As you can see if you can drag a picture from your computer and upload it to your iPad you can create jaw dropping and customer grabbing attention.

Now the other end of the market – The Video Wall.

A video wall is a significant area that is employed to show a big picture or video, we have all viewed these at shopping centres, they have traditionally consisted of large flat panel televisions, these are special screens as they are commercial grade with a very small frame around the edge of the TV.

Now what deters corporations of investing in this kind of digital signage is that they have been thought of costly and extremely inflexible, especially when used at music concerts to enlarge the image of the performer so the people at the back of the stadium can see the musicians.

However the problems are that the screens take up a lot of space, they are vulnerable and setting them up before the gig is time consuming.

But now with the introduction of an LED flexible video wall, the sector is about to change forever.

Outdoor digital signage is growing first from using LCD equipment to LED, now this flexible video wall is employing LED technology with vivid colours and clarity never seen before in outdoor digital signage, the pixel density is 2,300 every square metre.

The LED video controller is the brains of the solution, this comprises of a sender and receiver and as the names suggest send and receive the image or video advertisements that is to be displayed.

Whether for a company dealing in electronics and IT services or simply running an upscale clothing boutique, in Orange County, lobby signs are a must for businesses to put their best foot forward and create a great impression on customers.

While these types of signs are often seen indoors, businesses with an outdoor front can still benefit from lobby signs, even when they have their own illuminated signs outside. This is because these signs reinforce the name of the company, thus giving it added credibility.

On the other hand, it isn’t all about displaying a name in a business hub like Orange County. Sign marketing goes hand in hand with smart design to both match the business’ interior and the right implementation to ensure a truly professional look. This is especially so for three-dimensional signs with polished metal or brass finishes. The way the sign is implemented may make or break the appearance of the business to potential customers.

To get the best impact from these signs, it’s best to go with a design that best suits a business. Even better would be a design featuring a logo alongside the company name, which gives customers the impression of a well thought-out, established business. While the outdoor sign can simply bear the name of the company, there should be better care taken to the lobby sign within the establishment since this would be what the customers will associate more with the business.

As professionalism is well-related to keeping up appearances, in an affluent place where both Fortune 500 companies and start-up businesses thrive like Orange County, lobby signs and illuminated signs are a must to establishing name and presence.

Resource Box:

When it comes to Anaheim signs for businesses and institutions, America’s Instant Signs offers clients services and products that truly exude professionalism. Able to match with the county’s affluent tastes, Orange County lobby signs for businesses and illuminated signs for outdoor display by the company are done with utmost care to get the most of customer exposure. To learn more, visit AmericasInstantSigns.com or call 714-693-2989.

The Biz world knows no boundaries when it is about promotion. Promotion can pinch your pocket really hard but never try to cut the cost here. Promotion is all blood and flesh of your business. Any business sans marketing is lifeless and cannot survive for long. Business needs continuous promotional activities to keep it alive. A business owner must get on with the intensive marketing from the beginning of the store and even must continue with it after its firm establishment.

Marketing certainly needs a constant effort and undoubtedly, an expert�s advice. Advertising is one aspect of marketing that really helps a business grow and reach its pinnacle. Besides, mouth marketing is also a very powerful tool that ensures maximum benefits at free of cost. What it takes is just good and quality products/service and customer friendly and warm environment. Staff employed in the store should be well-behaved and warm with the customers. They should be given adequate training on how to handle visitors to the store and convert them into sales. Selling skills are also extremely crucial to the success of any business. If the customers are satisfied with your products and services, they will surely spread the word and this is the best way to expand customer base. It really works wonder.

As the world is getting smaller day-by-day [take it as a figure of speech]. It�s important to have good relations with people. Good relations are hard to make but you never know who helps you in need. Expand your network and socialize as much as possible. As tie-ups with the established concerned businesses is really beneficial. It is one of the best methods to get instant promotion as you can approach people better. For an instance, if you are a designer and have your workshop and you want to create brand value, it�s a good idea to approach an established retail store. Apart from your existing clients, now mass would also buy your products and would create a good image about it as they would relate it to the established retail store. You might have to shell out a good chunk of money for such tie-ups but then it reaps good long-term profit. You can also start your own retail store gradually if you get significant response.

Apart from this, regular advertising is a great technique to attract people to your store. Distribute lots of promotional literature such as leaflets, brochures, pamphlets in the target area. Offer discounts initially and on festival bonanza as well. Make your store visually very attractive by exceptionally beautiful setting, interiors and elegant light arrangement. Ornament your screens and windows with the best products, cut-outs and roll-up banners and stands. Roll up Displays look really wonderful with eye-catching visuals. These banner stands are available in the most-modern and stylish designs that can fill your sore with charm and style. Moreover, acrylic fonts with back lights do wonders to grab the attention of people. Taking part in trade shows and exhibitions is also very helpful in establishing your business.

A grand opening is both the end result of a lot of hard work and the beginning of dream. The first day of a business turns the many long hours of sweat, time, energy, money, and preparation into the start of new beginning (which, ironically, is going to require more of all that sweat, time, and energy). But just how do you get through all that hard work to have a successful grand opening? The best way to make sure everything gets done that needs to is to write it all out and prioritize. Here�s some help in thinking through as you write out a to-do list.

1. Licensing
Some of the hardest things to obtain in opening a new business are the required, government issued, permits, licenses, and inspections. But first you need to know exactly what all those requirements are so a plan can be made to pass them all with flying colors. Once you believe you have met the requirements, planning and waiting for an appointment for inspection can be almost as lengthy of a process as working to meet the requirements. Once all the necessary tests have been passed, its equally as important to know what standards will continually need to be upheld and kept close watch on (such as public safety and health regulations). Also be sure to know what licenses and certifications need to be out for public display. And even if it is not a requirement to display some, consider framing and hanging them anyway as it will likely put people at ease and let guests know how high of a standard you hold your business to.

2. Design
Once the legal requirements are met, the rest of the building needs to be designed and planned. Lighting, cooling, main walkways, and lines of sight should all be optimized for whatever fits your new business best. Thoughts about what a customer will see first and last needs to be considered as well as figuring out the best placement of business sings, both indoors and outdoors. The indoors needs to be easy to navigate (for both customers and workers) and the whole building, from the outside in, should flow together cohesively. The outside lights and signs should be up and lit as soon as possible to start branding your new business and letting potential customers know when your grand opening is.

3. Goods
For new businesses dealing with non-perishable items, stocking shelves is a bit easier than for those dealing with medicines or foods. For non-perishable items, order than as far in advance as possible (once you have a place to store them, that is), that way there will be no worrying. If things do need to be ordered closer to the grand opening date, ask vendors to provide you access to a tracking system. This way you will always know where those goods are and when they can be expected. If there is the possibility that you will not be on-site when deliveries might be made, be sure to leave clear instructions in an obvious place (most often a sign taped to the front door), a cell phone number where you can instantly be reached with more instructions, and an alternate delivery address on the chance that you cannot be reached by phone.